She wired up a plethysmograph to women's private parts and then showed them a series of images to monitor what made them become aroused. Bergner explains: 'The results reveal that women get turned on by all sorts of videos. Straight women get turned on by naked women exercising; lesbian women get turned on by gay male porn; the sight of apes having sex is a turn on.' But he added that many women were in denial about what they found to be a turn on. 'The plethysmograph was showing lots of arousal when women were telling Chivers they didn't feel turned on at all,' he said....This is merely a different perspective on the same ALPHA/BETA conflict observed by various theoreticians of Game. What a woman wants sexually and what she wants materially tend to be in contradiction to each other, and in most cases where a woman is not being actively supported by either her parents or the government, she will choose her material desires over her sexual ones. Women are, in the end, an intensely practical sex; it is men who are the hapless romantics.
Bergner said Chivers' study also contradicts the idea that all women want to to settle down with one man - and that they will have the best sex with that one man - because of the emotion intimacy their relationship brings. In fact, Chivers' study found the plethysmograph 'flat-lined' when the women were shown images of their love-term lovers. Seeing someone they knew was a 'lust-killer'. But images of a handsome stranger were a turn on.
And this is why civilization ultimately depends upon providing incentives, or restrictions, to ensure that women continue to pursue their material desires.