Women and men differed in the brain mechanisms that enabled self-controlled decisions. During self-control men showed a stronger decrease in some limbic regions than women. An increased frontostriatal coupling helped men to control immediate reward desiring. Women showed the reverse frontostriatal connectivity during a ‘desire-reason dilemma’.Translation: Men use reason to override their feelings. Women use feelings to override their reason.
This would help expain why it is difficult to utilize logic to convince a woman of anything. The more you succeed in convincing her, the more she will be inclined to amp up her feelings in order to counteract that success. Applying logic to the science, this suggests a more successful strategy would be to simply skip the logical process entirely and go straight to making an appeal to her emotions.