The monthly Ladies' Home Journal. After 131 years, the July issue will be its last, reports Ad Age. The website will continue on, and the magazine itself will become a quarterly special-interest publication available starting this fall on newsstands, vs. via subscription. Nonetheless, the entire editorial staff was laid off as part of the change. LHJ has a circulation of 3.2 million, down from a 1968 peak of 6.8 million, according to parent company Meredith.Of course, such things are often harbingers of a pendulum about to change direction. Given that more mothers are staying home than previously, LHJ may have done the equivalent of buying at the top.
Friday, April 25, 2014
No ladies at home
This is partly due the shift from print to ebook and Internet, of course. But I can't help but thinking if part of the decline of a 131-year old magazine isn't in part to the fact that fewer women these days are either ladies or interested in home-making: