We're not just talking a lack of Game here on McRapey's part, we're talking national class anti-Game:
Clearly the pick-up artists are going about it all wrong. If you want to score with a woman, it only makes sense that your best move must be to sit around, look inoffensive, and hope that some high-T manjaw with furry arms will ask you to dance. Also, rocking a sweet sweater like that can only boost your odds. Notice how quick he is to show off his ring and to mention his wife's name. (Subtext: she's a real live woman, honest! I didn't build her in my basement or anything!) This is not exactly behavior indicative of a man accustomed to female attraction.
It's telling that a man so openly opposed to the simple concept of a socio-sexual hierarchy would have previously been opposed to the idea of The Rules. I don't know what the actual Rules are, but the distaste for them makes it apparent that what we see here is the Gamma's female-wired, narcissistic mind at work. One might understandably be in denial about the concept of the hierarchy due to distaste for one's low place in it. But to object to The Rules as well tends to indicate an intrinsically effeminate view of oneself as a Unique and Special Snowflake.
It is trivially true that every couple has to come up with their own rules that suit both parties. That's simply a practical reality. But such a step can only come well AFTER the fact and is irrelevant with regards to attracting or successfully navigating the first relationship steps with the opposite sex. And to deny that both sets of rules, relationship and pre-relationship, will necessarily be based on some sort of common male-female relations template, the formulation of which is the result of observing human behavioral patterns, is indicative of the conventional Gamma male reality warping.