Thursday, February 22, 2018

Corporate orbiters

"Chloe Kim was hangry. The snowboarder hadn't finished her breakfast and now, halfway through the Olympic halfpipe competition, she was regretting it.

So she did what many 17-year-olds might do: She tweeted. "Wish I finished my breakfast sandwich but my stubborn self decided not to and now I'm getting hangry," she wrote from Pyeongchang, South Korea.

On the other side of the world in Richmond, Va., Mary Beth Brault woke at 6 a.m., rolled over and checked her phone. Someone had sent her a screen shot of Kim's tweet. "We've got to jump on this," Brault told the public relations team at Hamilton Beach. The company quickly tweeted: "Congrats on the gold! We'll send you a @HamiltonBeach #Breakfast Sandwich Maker so you never go #hangry again!"

A slew of companies — Roy Rogers Restaurants, California Pizza Kitchen, even Oreo — joined in to promote their sandwiches. Vermont Smoke & Cure jumped in with a recommendation for its high-protein "meat sticks."

"We don't like to brag, but our breakfast sandwiches are also [gold]," tweeted Einstein Bros. Bagels, using a gold-medal emoji in the message. "We've got a breakfast of champions waiting for you when you get home."

"Turn that hangry to happy with these digital churros and chocolate," offered Cocoa Cinnamon, a coffeeshop in Durham, North Carolina.

"If you're ever in DC, we got you," added Red Apron Butcher in Northwest Washington."

These corporations really need some game. 

Though Vermont Smoke and Co. offering her "meat sticks" is getting into Roissy territory.


Jed Mask said...

Hah. They so "corny". :P

Anonymous said...

"Vermont" Smoke and Co.? More likely poofter territory than Roissy.

Tatooine Sharpshooters' Club said...

Would game help them with the fact that a gold medal in whatever forgettable winter Olympic event this is will do nothing for their sales, irrespective of the stupidity and neediness of their ideas? Seriously, what kind of negative Q ratings do snowboarders have?

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